I've always noticed how the big fashion brands always have the sexiest, the skinniest and tall models or the celebrities that optimise sexiness. Billboards are always has these sexy women and men who sell the brand theyare either naked, half naked in lingerie or are struting a very sexy or a seductive poses. But why? does sex really sell?
You probably think it's obvious that sex sells. That's a basic, unchallenged marketing belief. When it comes to advertising and sales, we naturally turn to eye candy, pretty women and men who are the ideal faces of persuasion. They smile seductively when they urge us to buy, buy buy! And we buy.
